Start Something Dull
Tom tells a story of two men, who, by doing very dull things, have made lots of $$$.
Everybody Is a Salesperson
When you interact with anyone outside your organization, you are in sales.
Pay Attention to Boomers
Tom urges the advertising industry to pay attention to him and others like him.
Former Burger King chief Barry Gibbons says be anything other than ordinary.
Tom says you’ll be amazed at the payoff when you concentrate on the customer.
American v. Southwest
An example of what might happen if you treat your employees like customers.
Invest in People
Improving the appearance of a biz is wasted if worker attitude isn’t upgraded too.
Kindness Is Free
The healthcare industry highlights the impact of kindness, with $0 investment.
War on Systems
Tom’s all in favor of attacking your own systems in order to better serve the customer.
Tuck In the Shower Curtain
Tom’s lesson from Conrad Hilton is to be sure the little things get done.
Tom Peters’ Lessons
Everything Tom learned about small business in the 25 years from 1981 to 2006.
All You Need to Know MASTER
Includes the themes of decency; curiosity; action; and try, fail, try again.
The Problem Is Rarely the Problem
The response to the problem invariably ends up being the real problem.
Recession Thoughts: Sacred Trust
To lead is to be responsible for the growth of your fellow humans.
The Power of Apology
Tom suggests adding how to apologize effectively to your strategic strengths.
Philosophy of Dave Liniger (RE/MAX): Ensure the success of those who work for you.
The Heart of Strategy
Strategic strength comes from maintaining superiority in talent and execution.
The Adaptive Organization
Hire for attitude, character, and proven teamwork more than for skill.
Recession Thoughts: Lending
Tom shares thoughts on the recession: Business is all about individuals.
Develop Internal Customers
Tom says treat internal customers (workforce) better than external customers.
The Problem with Perfection
Tom argues in favor of the brilliant comeback when compared to a perfect record.
Tom presents his case for including thoughtfulness in your vision statement.
12 x 20 = 240 Lunches Per Year
Tom runs the numbers on opportunities to build your network and solve problems.
The Difference, a book by Scott Page, avers that diverse groups often beat experts.
The Power of “I’m Sorry”
Tom notes that in healthcare a very little thing makes a BIG difference to patients.
Women & Relationships
Tom asserts that, in business, you must understand women’s approach to relationships.
73 Big Things
Find 73 of Tom’s fave tips in this PowerPoint, e.g., social media, power of algorithms.
Including chapters such as “And They Call It Science” and “Over-treatment.”
Healthcare Horrors and Hope
A look at quality of care, technology, and the importance of kindness.
The Business 12
One slide offers what Tom considers 12 characteristics of successful businesses.
Tom tells us grand gestures aren’t always necessary, but the little things that matter.
TP: “What’ve you done in the past 24 hours to be of service to your organization?”
Tom tells why choosing first-line supervisors is one of your most important decisions.
Them vs. Us Master
A 16-slide snapshot of what Tom sees as important for thriving in uncertain times.
Three treatises on leadership: The Leadership50, The Leadership25, and LeadershipSHORT.
An example of how to remind customers of just how Excellent your service can be.
Boomers and Geezers
Older people have more disposable income. Why do marketers largely ignore them?
The PSF++ Solution
Tom suggests your business can stand out in a crowded marketplace with services added.