EIGHTEEN Number Ones
A one-pager giving top priorities in 18 categories for your path to Excellence.
Recession Thoughts: 44 Strategies
On strategies to survive and thrive in the Recession, Tom gives 44 ideas.
No Last Word
A Fortune piece about longterm risk in stock values inspired this short slides set.
Pay Attention to Boomers
Tom urges the advertising industry to pay attention to him and others like him.
Women and Boomers
Marketers continue to ignore the customers who are spending almost ALL the money.
Subtitle: “The New Economy’s Hidden Imperative.” Written 15 years ago, still relevant.
Includes: Implementation, Corporate Culture, Managing By Wandering Around, Design.
Chapter 12, The Works. A “pervasive design mindedness” affects, “well, everything.”
A collection including “Ten Reasons to Get Up in the Morning” and “Summer of Soul.”
Hot Books/Recent Readings
Subjects include the personalized web, gamification, big data, etc.
Recession Thoughts: Lending
Tom shares thoughts on the recession: Business is all about individuals.
The Problem with Perfection
Tom argues in favor of the brilliant comeback when compared to a perfect record.
Women & Relationships
Tom asserts that, in business, you must understand women’s approach to relationships.
Short Tour D’Horizon
Tom gives his view of the way the world of business works circa 2005 and beyond.
Including chapters such as “And They Call It Science” and “Over-treatment.”
The Business 12
One slide offers what Tom considers 12 characteristics of successful businesses.
In Search of Excellence
A 3‑Generation Report Card: 20 years from publication, Tom looks back.
Them vs. Us Master
A 16-slide snapshot of what Tom sees as important for thriving in uncertain times.
An example of how to remind customers of just how Excellent your service can be.
Boomers and Geezers
Older people have more disposable income. Why do marketers largely ignore them?