A one-pager giv­ing top pri­or­i­ties in 18 cat­e­gories for your path to Excellence.

Major points from Mar­ti Bar­let­ta and Mar­garet Heffernan.

On strate­gies to sur­vive and thrive in the Reces­sion, Tom gives 44 ideas.

A bare-bones out­line of busi­ness wisdom.

A For­tune piece about longterm risk in stock val­ues inspired this short slides set.

Tom urges the adver­tis­ing indus­try to pay atten­tion to him and oth­ers like him.

Mar­keters con­tin­ue to ignore the cus­tomers who are spend­ing almost ALL the money.

Writ­ten in 2002, this is Tom exhibit­ing great skill at being prescient.

Sub­ti­tle: “The New Econ­o­my’s Hid­den Imper­a­tive.” Writ­ten 15 years ago, still relevant.

Tom intro­duces his list of mis­judg­ments made by CEOs.

Includes: Imple­men­ta­tion, Cor­po­rate Cul­ture, Man­ag­ing By Wan­der­ing Around, Design.

Chap­ter 7, The Works. Soft­ware Is Eat­ing the World!

Chap­ter 12, The Works. A “per­va­sive design mind­ed­ness” affects, “well, everything.”

Chap­ter 11, The Works. Stand out in the marketplace.

Chal­lenges for health­care professionals.

Emerg­ing health­care real­i­ties in the third millennium.

DID WE MAKE A DRAMATIC, LASTING, GAME-CHANGING DIFFERENCE?

Qual­i­ty is the answer to “What’s the Point?”

49 Points of poten­tial Dra­mat­ic Difference.

Pur­sue new mar­kets made up of women, boomers, the eco-friend­ly, and more.

A col­lec­tion includ­ing “Ten Rea­sons to Get Up in the Morn­ing” and “Sum­mer of Soul.”

Serv­ing cus­tomers comes from serv­ing those who serve the customer.

A baker’s dozen eter­nal ver­i­ties, such as: hire the best talent.

Tom envi­sions lead­ers in ser­vice to employ­ees … in pur­suit of profit.

Sub­jects include the per­son­al­ized web, gam­i­fi­ca­tion, big data, etc.

Man­age­ment as alge­bra­ic func­tions, e.g., S = ƒ(…); “Suc­cess is a func­tion of …”

Every­one is in sales. Also at Change This.

“Tomato TomA[h]to!” A list of “They say… I say” con­trasts. Also at ChangeTh­is.

Does your project team resemble—even slightly—the mar­ket it serves?

Tom rec­om­mends three mar­kets that he feels are under-served.

Tom gives us the list of 25 truths he’s arrived at through­out his career.

Tom shares thoughts on the reces­sion: Busi­ness is all about individuals.

Tom argues in favor of the bril­liant come­back when com­pared to a per­fect record.

Tom argues for mar­ket­ing to the over-50 population.

A reminder from Tom that un-sexy solu­tions can be valu­able, even life saving.

Tom asserts that, in busi­ness, you must under­stand wom­en’s approach to relationships.

Tom culls 7 rules for glob­al­iza­tion from Thomas Fried­man’s book The World Is Flat.

Tom gives his view of the way the world of busi­ness works cir­ca 2005 and beyond.

You’ll always find some­thing of inter­est in one of Tom’s book lists.

A list of what Tom feels should be your first priorities.

Find out if any­thing Tom said about Chi­na in 2004 still has rel­e­vance. Or came true.

Includ­ing chap­ters such as “And They Call It Sci­ence” and “Over-treat­ment.”

One slide offers what Tom con­sid­ers 12 char­ac­ter­is­tics of suc­cess­ful businesses.

Though Tom wrote this PPT in 2006, it applies now and always.

A 3‑Generation Report Card: 20 years from pub­li­ca­tion, Tom looks back.

A 16-slide snap­shot of what Tom sees as impor­tant for thriv­ing in uncer­tain times.

An exam­ple of how to remind cus­tomers of just how Excel­lent your ser­vice can be.

Old­er peo­ple have more dis­pos­able income. Why do mar­keters large­ly ignore them?

Re-imag­ine your business—with a focus on ser­vice to the customer.

The baby boom gen­er­a­tion has a lot of life—and spend­ing power—left.

Chap­ter 15, The Works (PPT). Mar­ket #1 For Every­thing AND the Most Effec­tive Leaders.