100 Ways to Succeed/Make Money, 51–100
The second half of the 100 Success Tips. Also at ChangeThis.
Brand, Design, and Differentiation
In 2009, LeadersIn filmed an interview with Tom. Find the video here.
Start Something Dull
Tom tells a story of two men, who, by doing very dull things, have made lots of $$$.
Never Trash Your Competitors
A simple (but valuable) truth: Don’t stoop so low as to badmouth the competition.
Pay Attention to Boomers
Tom urges the advertising industry to pay attention to him and others like him.
Women and Boomers
Marketers continue to ignore the customers who are spending almost ALL the money.
Watch Tom speak about reinvention in English with Brazilian Portuguese subtitles.
You Are the Company You Keep
You must hang out with interesting people who pull you into the future.
Tom’s take on the subprime loans that plagued the housing market circa 2007–8.
Includes: Implementation, Corporate Culture, Managing By Wandering Around, Design.
Hot Books/Recent Readings
Subjects include the personalized web, gamification, big data, etc.
Read These Books
Tom provides a must-read book list to help you with relationships in business.
The Story Is More Powerful Than the Brand
Tom describes just how powerful storytelling can be.
Women & Relationships
Tom asserts that, in business, you must understand women’s approach to relationships.
Short Tour D’Horizon
Tom gives his view of the way the world of business works circa 2005 and beyond.
Gain the competitive edge in branding your company by making it dramatically different.
Boomers and Geezers
Older people have more disposable income. Why do marketers largely ignore them?