Brand, Design, and Differentiation
In 2009, LeadersIn filmed an interview with Tom. Find the video here.
Tom speaks on creativity. Quoting Richard Florida, he calls it “the ultimate economic resource.”
Tom explains why who sits next to whom in your office can make a huge difference.
Former Burger King chief Barry Gibbons says be anything other than ordinary.
Includes: Implementation, Corporate Culture, Managing By Wandering Around, Design.
Chapter 12, The Works. A “pervasive design mindedness” affects, “well, everything.”
Tom suggests you implement an Innovation Equality Day, when all departments do R&D.
In this video, find an easy-to-implement method to ensure innovation in your work.
73 Big Things
Find 73 of Tom’s fave tips in this PowerPoint, e.g., social media, power of algorithms.
Per Tom, design is the wellspring of Corporate Soul & the No.1 basis for competitive advantage.