Branding

Brand, Design, and Differentiation
In 2009, LeadersIn filmed an interview with Tom. Find the video here.

Tell Stories
Gandhi says your life is your message. In this video, Tom says your brand is your story.

Excellence Always Video
If not excellence, what else should you be doing with your time, your life? PowerPoint, also.

Newpreneurs and the Economy
Tom discusses the economy circa 2009 and gives tips for “newpreneurs.”



High Standard Deviation Enterprise
Getting WEIRD and staying WEIRD: Creating & Maintaining an HSDE.

Re-imagine! Video
Watch Tom speak about reinvention in English with Brazilian Portuguese subtitles.







Hot Books/Recent Readings
Subjects include the personalized web, gamification, big data, etc.

Excellence Opener
Visiting Novosibirsk, Siberia, in 2006 refreshed Tom’s passion for Excellence.


The Death Knell for Ordinary
Pursuing Difference: 9 tactics for putting yourself ahead of the pack.


73 Big Things
Find 73 of Tom’s fave tips in this PowerPoint, e.g., social media, power of algorithms.

Brand Taiwan
Following a visit to Taiwan, Tom’s musings on how an entire city can brand itself.


Design
Per Tom, design is the wellspring of Corporate Soul & the No.1 basis for competitive advantage.

Dramatic Difference
Gain the competitive edge in branding your company by making it dramatically different.
