Brand, Design, and Differentiation
In 2009, LeadersIn filmed an interview with Tom. Find the video here.
Start Something Dull
Tom tells a story of two men, who, by doing very dull things, have made lots of $$$.
Everybody Is a Salesperson
When you interact with anyone outside your organization, you are in sales.
Never Trash Your Competitors
A simple (but valuable) truth: Don’t stoop so low as to badmouth the competition.
Gandhi says your life is your message. In this video, Tom says your brand is your story.
Former Burger King chief Barry Gibbons says be anything other than ordinary.
Newpreneurs and the Economy
Tom discusses the economy circa 2009 and gives tips for “newpreneurs.”
Corporate Social Responsibility
In this video, Tom says that corporations must be part of the community.
High Standard Deviation Enterprise
Getting WEIRD and staying WEIRD: Creating & Maintaining an HSDE.
Watch Tom speak about reinvention in English with Brazilian Portuguese subtitles.
Hot Books/Recent Readings
Subjects include the personalized web, gamification, big data, etc.
Visiting Novosibirsk, Siberia, in 2006 refreshed Tom’s passion for Excellence.
The Heart of Strategy
Strategic strength comes from maintaining superiority in talent and execution.
Brand Equals Talent
In this video, Tom reminds us that branding efforts depend on an emphasis on the talent.
In this video, find an easy-to-implement method to ensure innovation in your work.
The Story Is More Powerful Than the Brand
Tom describes just how powerful storytelling can be.
Women & Relationships
Tom asserts that, in business, you must understand women’s approach to relationships.
Short Tour D’Horizon
Tom gives his view of the way the world of business works circa 2005 and beyond.
The Death Knell for Ordinary
Pursuing Difference: 9 tactics for putting yourself ahead of the pack.
73 Big Things
Find 73 of Tom’s fave tips in this PowerPoint, e.g., social media, power of algorithms.
Following a visit to Taiwan, Tom’s musings on how an entire city can brand itself.
Per Tom, design is the wellspring of Corporate Soul & the No.1 basis for competitive advantage.
Tom tells why choosing first-line supervisors is one of your most important decisions.
Brand Outside = Vision, plan, marketing. Brand Inside = People, culture, character.
Gain the competitive edge in branding your company by making it dramatically different.