Brand You






Shut Up
Tom says you’ll be amazed by what you learn if you’re willing to do one very simple thing: Shut up.

Showing Up Matters
The Delaware team at the U.S. Constitutional Congress had great impact by just being there.

Everybody Is a Salesperson
When you interact with anyone outside your organization, you are in sales.

Never Trash Your Competitors
A simple (but valuable) truth: Don’t stoop so low as to badmouth the competition.

GTHOOTO (Get The Hell Out Of The Office)
In this video, Tom simplifies the Managing By Wandering Around strategy.

Build Your Legacy
Since only your legacy lives on, you must consciously build it from day one.





TEDx
Tom speaks on creativity. Quoting Richard Florida, he calls it “the ultimate economic resource.”



Tell Stories
Gandhi says your life is your message. In this video, Tom says your brand is your story.

Tailoring Speeches
Tom’s answer to: “How do you tailor your speech to a different audience every time?”

Inspiration
Tom replies to a question submitted by website visitor Keith Clark about finding inspiration on difficult days.

Be Extraordinary
Former Burger King chief Barry Gibbons says be anything other than ordinary.

Engage Your Brain
From Coyle’s The Talent Code: You’re more effective when engaged in your work.


Politics
In this video, Tom says you must “play politics” to get things done. PDF transcript attached.

Newpreneurs and the Economy
Tom discusses the economy circa 2009 and gives tips for “newpreneurs.”

To-Don’t List
Managers of all kinds should supplement the “To-Do” list with the … “To-Don’t” list.

Three-Minute Apologies
Per Tom, one of the most important practices you can adopt is the apology.

You Are the Company You Keep
You must hang out with interesting people who pull you into the future.

Mini Presentations
Includes: Implementation, Corporate Culture, Managing By Wandering Around, Design.

34 BFOs/Blinding Flashes of the Obvious
Chapter 5, The Works. So simple you may have forgotten.

The “Age of ‘BRAND YOU’/‘Me Inc.’ ”
Chapter 14, The Works. You MUST take charge of your own career.

EXCELLENCE (Or Why Bother at All?)
Chapter 2, The Works. Excellence is … “YOUR CHOICE. PERIOD.”

Hammergren
Points from Skin in the Game, by John Hammergren, CEO of McKesson Medical Supply Corp.

TIB (This I Believe) Long
Tom says: love the mess, work in Technicolor, embrace deviance, etc.


Presentation Excellence
Appendix 5, Excellence. NO EXCUSES! Tips on how to connect to an audience.


All You Need to Know MASTER
Includes the themes of decency; curiosity; action; and try, fail, try again.

The Big 5
The art of listening is featured, with courtesy and appreciation as corollary behaviors.



Summer 04
A collection including “Ten Reasons to Get Up in the Morning” and “Summer of Soul.”





Personalization Is Important
Tom says put a personal touch into any presentation to form an all-important connection.

The Power of Apology
Tom suggests adding how to apologize effectively to your strategic strengths.



Language Matters
Pay attention to words. “If you want an energetic place, use energetic language.”

Two Decisions a Year
Tom declares that your legacy is determined by the people you leave behind.


You Are Your Calendar
If your calendar doesn’t reflect your stated priorities, you’re lying to yourself.

TDY Finance
Tom advises you to take a temporary duty assignment (TDY) in the finance department.

Read These Books
Tom provides a must-read book list to help you with relationships in business.

Out-Read the Other Guy
Tom talks about a key to success: reading. Stay informed and develop analytical skills.


The Problem with Perfection
Tom argues in favor of the brilliant comeback when compared to a perfect record.

On Thoughtfulness
Tom presents his case for including thoughtfulness in your vision statement.

12 x 20 = 240 Lunches Per Year
Tom runs the numbers on opportunities to build your network and solve problems.

Brand Equals Talent
In this video, Tom reminds us that branding efforts depend on an emphasis on the talent.

Diversity Wins
The Difference, a book by Scott Page, avers that diverse groups often beat experts.

Hold ‘Em and Fold ‘Em
In this video, Tom’s advice is to hang in longer than anyone else thinks is wise.

The Power of “I’m Sorry”
Tom notes that in healthcare a very little thing makes a BIG difference to patients.

The Story Is More Powerful Than the Brand
Tom describes just how powerful storytelling can be.

Advice on Writing and Communication
In this video, Tom discusses writing influences and public speaking.


Short Tour D’Horizon
Tom gives his view of the way the world of business works circa 2005 and beyond.


PowerPoint Stuff
A mixed bag of subjects & quotes from Jack Welch, Nelson Mandela, and Mother Teresa.

Jobs-Stanford
Tom gives his favorite lines from Steve Jobs’s 2005 Stanford commencement address.



73 Big Things
Find 73 of Tom’s fave tips in this PowerPoint, e.g., social media, power of algorithms.



Courtesy Matters
Tom tells us grand gestures aren’t always necessary, but the little things that matter.

Education 2002
This PDF gives Tom’s prescription for education to prepare for work life today.


Them vs. Us Master
A 16-slide snapshot of what Tom sees as important for thriving in uncertain times.


The Brand Called You
The article that started the personal branding movement, at FastCompany.com.

Susan Cain: Quiet
Cain’s book inspired Tom to re-evaluate how we all see the non-talkers among us.


Education for the Third Millennium
Tom gives his view of what’s wrong with education and how to improve it.

The PSF++ Solution
Tom suggests your business can stand out in a crowded marketplace with services added.
