Pursue “Insanely Great”
Chapter 17, The Works. Extreme times call for extreme language—AND actions.
(REALLY!) First Things Before First Things
Chapter 4, The Works. Increase your ROI- in relationships.
34 BFOs/Blinding Flashes of the Obvious
Chapter 5, The Works. So simple you may have forgotten.
The “Strategy First” Myth
Chapter 3, The Works. SEVEN (VERY) Questionable “Foundation Myths.”
The “Age of ‘BRAND YOU’/‘Me Inc.’”
Chapter 14, The Works. You MUST take charge of your own career.
Putting People First: A Moral Imperative
Chapter 8, The Works. People development is HYPER-IMPORTANT.
Small and Medium-Sized Enterprises
Chapter 9, The Works. Tom uses German Mittelstand as exemplars.
Chapter 12, The Works. A “pervasive design mindedness” affects, “well, everything.”
EXCELLENCE (Or Why Bother at All?)
Chapter 2, The Works. Excellence is … “YOUR CHOICE. PERIOD.”
Professional Service Firm “Model” as “Cure All”
Chapter 13, The Works. Profit internal customers too.
People (REALLY!) First
Chapter 6, The Works. An essential focus in an ever-changing world of work.
Short Tour D’Horizon
Tom gives his view of the way the world of business works circa 2005 and beyond.