Excellence Now

Markets

The Marti and Margaret Show

Major points from Mar­ti Bar­let­ta and Mar­garet Hef­fer­nan.

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Recession Thoughts: 44 Strategies

On strate­gies to sur­vive and thrive in the Reces­sion, Tom gives 44 ideas.

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New Old Basics

A bare-bones out­line of busi­ness wis­dom.

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No Last Word

A For­tune piece about longterm risk in stock val­ues inspired this short slides set.

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Pay Attention to Boomers

Tom urges the adver­tis­ing indus­try to pay atten­tion to him and oth­ers like him.

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Women and Boomers

Mar­keters con­tin­ue to ignore the cus­tomers who are spend­ing almost ALL the mon­ey.

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Brawl

Writ­ten in 2002, this is Tom exhibit­ing great skill at being pre­scient.

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Women Roar

Sub­ti­tle: “The New Economy’s Hid­den Imper­a­tive.” Writ­ten 15 years ago, still rel­e­vant.

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CEOS Are Idiots

Tom intro­duces his list of mis­judg­ments made by CEOs.

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Mini Presentations

Includes: Imple­men­ta­tion, Cor­po­rate Cul­ture, Man­ag­ing By Wan­der­ing Around, Design.

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Tech Tsunami

Chap­ter 7, The Works. Soft­ware Is Eat­ing the World!

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DESIGN MINDEDNESS

Chap­ter 12, The Works. A “per­va­sive design mind­ed­ness” affects, “well, every­thing.”

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Nine Value-Added Strategies

Chap­ter 11, The Works. Stand out in the mar­ket­place.

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Healthcare

Chal­lenges for health­care pro­fes­sion­als with emerg­ing patient con­sumerism.

Healthcare for the 21st Century

Emerg­ing health­care real­i­ties in the third mil­len­ni­um.

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Professional Services Added

DID WE MAKE A DRAMATIC, LASTING, GAME-CHANGING DIFFERENCE?

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Quality 136

Qual­i­ty is the answer to “What’s the Point?”

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Independent Retailer Edge

49 Points of poten­tial Dra­mat­ic Dif­fer­ence.

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New Markets

Pur­sue new mar­kets made up of women, boomers, the eco-friend­ly, and more.

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Summer 04

A col­lec­tion includ­ing “Ten Rea­sons to Get Up in the Morn­ing” and “Sum­mer of Soul.”

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Excellence Oath & Credo

Serv­ing cus­tomers comes from serv­ing those who serve the cus­tomer.

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The Strategy Baker’s Dozen

A baker’s dozen eter­nal ver­i­ties, such as: hire the best tal­ent.

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Organizations Serve

Tom envi­sions lead­ers in ser­vice to employ­ees … in pur­suit of prof­it.

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Hot Books/Recent Readings

Sub­jects include the per­son­al­ized web, gam­i­fi­ca­tion, big data, etc.

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Equations

Man­age­ment as alge­bra­ic func­tions, e.g., S = ƒ(…); “Suc­cess is a func­tion of …”

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111 Ridiculously Obvious Thoughts on Selling

Every­one is in sales. Also at Change This.

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Re-imagine Manifesto

Tomato TomA[h]to!” A list of “They say… I say” con­trasts. Also at ChangeTh­is.

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The Squint Test

Does your project team resemble—even slightly—the mar­ket it serves?

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Women Plus Plus

Tom rec­om­mends three mar­kets that he feels are under-served.

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Super TIB 25

Tom gives us the list of 25 truths he’s arrived at through­out his career.

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Recession Thoughts: Lending

Tom shares thoughts on the reces­sion: Busi­ness is all about indi­vid­u­als.

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The Problem with Perfection

Tom argues in favor of the bril­liant come­back when com­pared to a per­fect record.

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On People Turning 50

Tom argues for mar­ket­ing to the over-50 pop­u­la­tion.

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Sock Solution

A reminder from Tom that un-sexy solu­tions can be valu­able, even life sav­ing.

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Women & Relationships

Tom asserts that, in busi­ness, you must under­stand women’s approach to rela­tion­ships.

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Friedman

Tom culls 7 rules for glob­al­iza­tion from Thomas Friedman’s book The World Is Flat.

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Short Tour D’Horizon

Tom gives his view of the way the world of busi­ness works cir­ca 2005 and beyond.

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Must Marketing Reads

You’ll always find some­thing of inter­est in one of Tom’s book lists.

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22 First Things before First Things

A list of what Tom feels should be your first pri­or­i­ties.

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China

Find out if any­thing Tom said about Chi­na in 2004 still has rel­e­vance. Or came true.

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Healthcare Master

Includ­ing chap­ters such as “And They Call It Sci­ence” and “Over-treat­ment.”

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The Business 12

One slide offers what Tom con­sid­ers 12 char­ac­ter­is­tics of suc­cess­ful busi­ness­es.

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Excellence Always

Though Tom wrote this PPT in 2006, it applies now and always.

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In Search of Excellence

A 3-Gen­er­a­tion Report Card: 20 years from pub­li­ca­tion, Tom looks back.

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Them vs. Us Master

A 16-slide snap­shot of what Tom sees as impor­tant for thriv­ing in uncer­tain times.

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Graniterock

An exam­ple of how to remind cus­tomers of just how Excel­lent your ser­vice can be.

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Boomers and Geezers

Old­er peo­ple have more dis­pos­able income. Why do mar­keters large­ly ignore them?

Beyond the Knowledge Economy

Re-imag­ine your business—with a focus on ser­vice to the cus­tomer.

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Boomers’ Dominance

The baby boom gen­er­a­tion has a lot of life—and spend­ing power—left.

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Women

Chap­ter 15, The Works (PPT). Mar­ket #1 For Every­thing AND the Most Effec­tive Lead­ers.

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