Excellence Now

Marketing

100 Ways to Succeed/Make Money, 51–100

The sec­ond half of the 100 Suc­cess Tips. Also at ChangeTh­is.

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The Marti and Margaret Show

Major points from Mar­ti Bar­let­ta and Mar­garet Hef­fer­nan.

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Brand, Design, and Differentiation

In 2009, Lead­er­sIn filmed an inter­view with Tom. Find the video here.

Start Something Dull

Tom tells a sto­ry of two men, who, by doing very dull things, have made lots of $$$.

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Never Trash Your Competitors

A sim­ple (but valu­able) truth: Don’t stoop so low as to bad­mouth the com­pe­ti­tion.

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The Planning 50

Tom presents pros and cons of plan­ning, sys­tems, and mea­sures.

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Pay Attention to Boomers

Tom urges the adver­tis­ing indus­try to pay atten­tion to him and oth­ers like him.

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Paul Arden: THINK THE OPPOSITE

Selec­tion of quotes from one of Paul Arden’s books.

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Women and Boomers

Mar­keters con­tin­ue to ignore the cus­tomers who are spend­ing almost ALL the mon­ey.

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Re-imagine! Video

Watch Tom speak about rein­ven­tion in Eng­lish with Brazil­ian Por­tuguese sub­ti­tles.

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You Are the Company You Keep

You must hang out with inter­est­ing peo­ple who pull you into the future.

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Subprime Times

Tom’s take on the sub­prime loans that plagued the hous­ing mar­ket cir­ca 2007–8.

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Mini Presentations

Includes: Imple­men­ta­tion, Cor­po­rate Cul­ture, Man­ag­ing By Wan­der­ing Around, Design.

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The Heart of Branding

With news in real time on the Web, you must pro­tect your brand image.

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New Markets

Pur­sue new mar­kets made up of women, boomers, the eco-friend­ly, and more.

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Wallop Walmart Plus

An out­line for small busi­ness begin­nings and suc­cess.

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Hot Books/Recent Readings

Sub­jects include the per­son­al­ized web, gam­i­fi­ca­tion, big data, etc.

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Women Plus Plus

Tom rec­om­mends three mar­kets that he feels are under-served.

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Read These Books

Tom pro­vides a must-read book list to help you with rela­tion­ships in busi­ness.

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On People Turning 50

Tom argues for mar­ket­ing to the over-50 pop­u­la­tion.

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The Story Is More Powerful Than the Brand

Tom describes just how pow­er­ful sto­ry­telling can be.

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Women & Relationships

Tom asserts that, in busi­ness, you must under­stand women’s approach to rela­tion­ships.

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Short Tour D’Horizon

Tom gives his view of the way the world of busi­ness works cir­ca 2005 and beyond.

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Must Marketing Reads

You’ll always find some­thing of inter­est in one of Tom’s book lists.

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The Sales 89

First there were 25 tips; then 89; then 122. Try one pre­sen­ta­tion or all three.

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Gleanings

A mixed bag of quotes on busi­ness merg­ers, writ­ing, fash­ion, med­ical errors, etc.

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100 Ways to Succeed/Make Money, 1–50

The first half of the Suc­cess Tips. Also at ChangeTh­is.

Dramatic Difference

Gain the com­pet­i­tive edge in brand­ing your com­pa­ny by mak­ing it dra­mat­i­cal­ly dif­fer­ent.

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Boomers and Geezers

Old­er peo­ple have more dis­pos­able income. Why do mar­keters large­ly ignore them?

Beyond the Knowledge Economy

Re-imag­ine your business—with a focus on ser­vice to the cus­tomer.

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32 Customer Entanglement Strategies

32 ways to have cus­tomers who are more than engaged.

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Boomers’ Dominance

The baby boom gen­er­a­tion has a lot of life—and spend­ing power—left.

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